Flyway Ventures

Flyway Ventures is a community-conscious real estate development group delivering exceptional residential experiences in Northwest Arkansas and the midwestern region. From multifamily to single-family neighborhoods, Flyway Ventures is bringing building excellence everywhere they go. Trusted tradition combined with consistent quality has made Flyway Ventures successful as they have grown their influence in Northwest Arkansas. The term "Flyway" is used to reference the flight path (or wind backed navigation) used by birds migrating between breeding grounds and wintering quarters, most notably waterfowl - a great word and reference to being in your sweet spot.

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When we first engaged the Flyway Ventures team, we were impressed by their relaxed approach and fondness with heritage, hunting, and duck-blind design. We drew inspiration from old hunting magazines, vintage ads, and whiskey labels and ended up landing in a fun hybrid style of modern but classy. Our team leaned into the old-time branding style and enjoyed designing and illustrating hand-written icons such as feathers or duck heads. We also thoroughly enjoyed playing off of the Flyway meaning in several ways including animation of a duck flying across the screen and that inspired copywriting such as "Helping People Find Their Way Home." We also loved getting to take photos of their team and offices to help fill out the website with expressions of their culture.

One custom piece that we also enjoyed developing was the communities page, showcasing the scale and size of their development projects. The vision for this page was to allow visitors to be able to skim each project page with highlights on each development as well as a simple gallery of photos.

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All in all, the Flyway Ventures website project was a great success. From simple, but catchy messaging, to stunning photos and classic design, we were able to combine both a modern and heritage style to represent their growing company.

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