Hello! Thank you for your interest in working with us! We're looking for people who align with our values and share our love for making our clients awesome.
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Role Overview
As an Influencer Manager, you will play a key role in developing and executing influencer marketing programs for CPG and consumer brands. You will own influencer campaigns from strategy and creator sourcing through execution, performance measurement, and reporting, helping brands build authentic connections with their audiences through the right creators and content.
Working closely with the social strategists, creative team, and account managers, you’ll translate brand and campaign objectives into thoughtful influencer campaigns. You’ll be expected to think beyond simply coordinating creators—actively identifying opportunities, developing strong creator partnerships, and ensuring influencer work feels authentic to both the brand and the creator.
You’ll manage relationships with creators and their management teams, negotiate contracts and deliverables, oversee campaign timelines, and ensure content meets both brand and platform requirements. You’ll also monitor campaign performance and use insights to refine future strategies and demonstrate the impact of influencer marketing.
You’ll manage your own project timelines, budgets, and deliverables within ClickUp, maintaining clear communication on progress, priorities, and potential blockers. You’ll also be expected to stay current with emerging creator platforms, influencer trends, social media behaviors, and industry best practices, bringing new opportunities and ideas to the team.
In the ideal week, you’d spend 30% of your time on creator sourcing and relationship management, 25% on campaign strategy and execution, 15% on campaign coordination and project management, 15% on performance tracking and reporting, 10% on cross-functional collaboration and client communication, and 5% on professional development and staying current with industry trends.
Responsibilities
Influencer Strategy & Planning
- Develop, execute, and refine influencer marketing strategies aligned with brand goals, product launches, seasonal initiatives, and broader marketing campaigns.
Creator Sourcing & Vetting
- Identify, evaluate, and recruit a diverse portfolio of on-brand creators across nano, micro, macro, and celebrity tiers, considering audience authenticity, brand safety, content quality, engagement, and overall brand fit.
Creator Relationship Management
- Cultivate and maintain authentic, long-term relationships with creators and their management teams, building a strong network of trusted partners for current and future campaigns.
Contract & Negotiation Management
- Negotiate and manage influencer contracts, including rates, exclusivity, usage rights, content deliverables, timelines, and other terms while balancing favorable agreements with strong creator relationships.
Campaign Execution
- Oversee the full influencer campaign lifecycle, from outreach and briefing through content review, approvals, posting schedules, performance tracking, and final payment.
Budget Management
- Forecast, allocate, and track influencer marketing budgets, ensuring campaigns stay within scope and spend is aligned with expected performance and ROI.
Performance Measurement
- Define campaign KPIs, monitor performance using relevant analytics tools, and report on engagement, reach, brand awareness, conversions, and overall campaign impact.
Compliance & Brand Safety
- Ensure influencer campaigns adhere to FTC disclosure requirements, platform-specific labeling guidelines, brand standards, and contract requirements, including guidelines around AI-generated content and usage rights.
Cross-Functional Collaboration
- Work closely with all teams to ensure influencer campaigns are integrated with broader marketing initiatives.
Creative Briefing & Content Review
- Develop clear creator briefs and provide thoughtful feedback on influencer content to ensure deliverables align with campaign strategy, brand standards, and creator authenticity.
Trend & Platform Awareness
- Stay current with emerging creators, social platforms, content formats, cultural trends, and influencer marketing best practices, identifying opportunities that could benefit client brands.
Project Management
- Manage influencer campaign timelines, deliverables, approvals, budgets, and communications within ClickUp, ensuring projects stay organized and on schedule.
Deliverables (Focus Areas)
- Influencer marketing strategies and campaign plans
- Creator sourcing, outreach, and vetting
- Creator and talent management relationships
- Influencer briefs and campaign guidelines
- Influencer contracts and negotiations
- Campaign timelines and content calendars
- Content review and approval management
- Influencer budget tracking and forecasting
- FTC and platform compliance oversight
- Campaign performance reporting and analysis
- Creator performance and partnership evaluations
- Influencer marketing recommendations and insights
Preferred Qualifications
- 2–5 years of experience in influencer marketing, social media, talent management, public relations, digital marketing, or a related field.
- Bachelor’s degree in Marketing, Communications, Public Relations, Advertising, or related field, or equivalent practical experience.
- Demonstrated experience managing influencer or creator campaigns from strategy through execution.
- Strong organizational and project management skills with the ability to manage multiple campaigns, creators, deadlines, and budgets simultaneously.
- Strong written and verbal communication skills, with the ability to communicate effectively with creators, clients, and internal teams.
- Strong attention to detail, particularly around contracts, campaign requirements, compliance, and deliverables.
- Familiarity with project management tools such as ClickUp is a plus.
- Experience working with CPG, retail marketing, or consumer brands is a plus.
- Experience with retailer creator programs such as Walmart Creator or Amazon Creator Connections is a plus.
- Must be present in the Bentonville office at least 3 days per week.
What We Offer
- Competitive salary
- Flexible hybrid/remote work environment
- A Health Stipend to be used for Insurance, Doctors Appointments, and Medical Needs
- 401K
- 4 weeks of PTO + 1 week of serving/volunteer time + 9 holidays
- Creative, collaborative, and entrepreneurial culture
- Professional development support and growth opportunities
- Opportunities to work with major CPG brands and Walmart-tier suppliers
- Future opportunities in start-up companies and sweat-equity opportunities through sister company, Storehouse
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Role Overview
As Revival’s Director of Strategy, you’re equal parts big-picture thinker, client advisor, team builder, and occasional fire-putter-outer. You’ll lead strategy and social across a wide range of clients and projects, helping turn big ambitions into smart, actionable plans—and making sure those plans actually make it into the world.
You’ll lead a multidisciplinary team of strategists, analysts, social media specialists, and paid media specialists while collaborating closely with designers, copywriters, developers, UX/UI specialists, photographers, videographers, and the rest of the Revival crew. You’ll be a strategic voice for our clients, a champion for our team, and a key player in shaping where Revival goes next.
Responsibilities
Strategy & Social
- Develop go-to-market strategies rooted in business goals, audience insights, competitive research, and measurable outcomes.
- Shape positioning, messaging, creative briefs, campaigns, and marketing strategies across digital, social, retail, DTC, and omnichannel channels.
- Partner with the Creative Director and cross-functional teams to turn strategy into smart, disruptive, high-quality work.
- Define KPIs, review performance and analytics, and use insights to optimize campaigns and creative direction.
- Ensure Revival’s own brand and marketing consistently reflect our mission, values, and quality standards.
Client Leadership
- Serve as a trusted strategic advisor to clients and senior stakeholders, stepping in as a fractional marketing director/CMO voice when needed.
- Lead discovery for prospective and existing clients, uncovering needs, diagnosing challenges, and identifying opportunities.
- Present strategies, recommendations, and creative work with clarity and confidence.
- Provide support and partner with Account Managers to ensure strategic vision carries through from kickoff to delivery.
- Contribute to new business through sales conversations, pitches, scoping, and strategic concept development.
Lead the Team. Take Care of the Humans.
This is a big part of the job. We’re not looking for someone who simply knows how to manage a workload. We’re looking for someone who genuinely wants to build a great team and invest in the people on it.
- Lead, mentor, and develop our strategy, social, and paid media teams.
- Build a culture rooted in trust, curiosity, craftsmanship, accountability, collaboration, and radical service.
- Know your people as people, not just names on a capacity spreadsheet. Understand their strengths, goals, challenges, and ambitions.
- Hold regular 1:1s, provide meaningful feedback and encouragement, and create clear paths for growth.
- Hire and onboard great talent as the department grows.
- Set clear expectations, hold people accountable, celebrate great work, and address challenges with honesty and grace.
- Be a visible, intentional leader who makes the people around them better.
Keep Things Moving
- Manage team capacity, priorities, resources, timelines, contractors, and freelancers across projects.
- Keep ClickUp current and communicate resource or timeline implications to Account and Project Management.
- Identify roadblocks early and help teams stay on time, on budget, and within scope.
- Improve strategic processes, systems, and workflows to make the agency more effective and scalable.
- Partner with the Creative Director and Executive Producer on design quality and with department leads on overall project quality.
Build What’s Next
- Develop a short- and long-term vision for Revival’s strategy and social department.
- Establish department goals and KPIs that support Revival’s broader business objectives.
- Identify opportunities to strengthen our strategy offerings, processes, and capabilities.
- Stay ahead of emerging trends in marketing, technology, AI, media, and consumer behavior—and help us figure out which shiny new things are actually worth our time.
- Champion innovation and share knowledge across the agency.
- Help build a strategy department that is smart, curious, collaborative, commercially minded, and genuinely great to be part of.
Preferred Qualifications
- 7+ years of digital agency or in-house brand creative experience
- 3+ years experience managing a team.
- Bonus: 3+ years of experience brand-side creative experience working with global brands.
- Bachelor's degree in relevant fields such as Marketing, Advertising, Communications, Business or equivalent experience.
- Exceptional storytelling and presentation skills, able to communicate complex ideas simply and persuasively.
- Creative vision and the ability to translate it into compelling campaigns, deliverables, and brand experiences.
- Strong understanding of CPG, retail marketing, and shopper behavior (Walmart-specific experience highly preferred).
- Proven success leading creative work across digital, packaging, and retail-driven campaigns.
- Proficiency in Adobe Creative Suite, Figma, Webflow, Canva, Microsoft Word, PowerPoint/Keynote, and other relevant tools.
- Deep experience in brand storytelling and multi-channel creative development.
- Comfortable balancing hands-on creative input with team leadership.
- Strong communication skills—able to translate complex ideas into clear creative concepts and client-friendly presentations.
- A portfolio that demonstrates excellence in both concept and execution across various mediums.
What We Offer
- Competitive salary relevant to experience and with performance-based bonuses and profit sharing upon completion of 1st year goals
- Flexible hybrid/remote work environment
- A Health Stipend to be used for Insurance, Doctors Appointments, and Medical Needs
- 401K
- 4 weeks of PTO + 1 week of serving/volunteer time + 9 holidays
- Creative, collaborative, and entrepreneurial culture
- Professional development support, executive coaching, and growth opportunities
- Opportunities to work with major CPG brands and Walmart-tier suppliers
- Future equity in start-up companies and sweat-equity opportunities
Please email your resume, cover letter and portfolio to info@therevivalagency.com. Thank you!
