An effective brand strategy is focused entirely on the unique customer; in this case, specifically a Walmart or Sam's Club customer. Because Walmart's mission is "Save Money, Live Better", their customer cares the most about price and value. During a brand consultation, we begin with positioning our message around those two pillars of value and price and everything else flows from there. In a typical brand strategy we discuss customer personas, unique selling propositions, competitive landscape, SWOT analysis, packaging and display strategy, social media, retail media, paid media, content style, customer journey, brand scorecard, analytics and goal measurement and more. Lastly, we ask ourselves "Would I feel great buying this product at this price?"
Revival has full capabilities to run retail media campaigns across Walmart Connect, Sam's Club Connect, Amazon, and a variety of other third party retail media platforms. We not only run the ads, but we also build strategy, write page content, design product display pages (PDPs), write search engine optimization, and more to ensure products are delivering market penetration online and on shelf.
The best video production agencies in the world ask these questions: What is the message I'm trying to send? What is the problem our product or service solves for the customer? What are the actions we define as a success to our customer? What is the most impactful style of content for the customer and platform? A world-class production agency engineers content built on these answers. We start with pre-production where we generate concepts, scripts, shot lists, and write content for the audience and platform. For production, we shoot anywhere from a half day to a full day complete with a full production house offering: producers, directors, director of photography, grips, electric, sound engineering, and a world class cinematic offering of gear. In post producton, we edit, color, sound engineer, design special effects and animate. Our typical production process takes us 2-4 weeks from start to delivery.
The Revival Agency is a nationally recognized and awarded creative agency. All great products have a compelling story. At Revival, we take joy in sharing your story in a creative way that resonates and connects with your unique consumer. Additionally, Revival's offices are only 2 miles away from the epicenter of retail: the Walmart and Sam's Club headquarters. The Revival team is fluent in retail marketing and has experience serving large and small brands across the consumer packaged goods industry. If you're looking for an agency with the creative horespower of a Ferrari combined with the experience needed to succeed at retail, look no further.
Rather than focusing on an audience’s long-term brand preference, shopper marketing builds the experience that happens leading up to and at the point of purchase. This includes thins like packaging, in-store merchandising, shelf lift, retail media, and path-to-purchase. Brand marketing earns the want; shopper marketing wins the moment of decision, whether it’s at the shelf or on the screen. Revival runs both disciplines together, since a CPG brand selling at retail needs both. All of this strategy is informed by our retail analytics that are running simultaneously with social and paid analytics to confirm where your marketing dollars are generating the most return.
A CPG marketing agency builds the brand strategy, packaging, and marketing programs that get a consumer packaged goods or retail brand noticed and bought on the shelf and online. We don't just design packaging, we engineer a full funnel, omni-channel approach to selling your product using social media, paid media, retail media, and content that drives the consumer to take action. The Revival Agency, founded in 2017 in Bentonville, Arkansas, is a full-service marketing, creative, and film production agency positioned for CPG and retail brands selling into Walmart, Sam's Club, Amazon, and Instacart. We cover brand strategy, design and packaging, video production, photography, paid media, social and influencer marketing, public relations, events and activations, and retail media.
Our mission is to move brands forward with intentional craft and uncommon care, and to honor God in how we treat our team, serve our clients, and show up in our community. Six core values drive the work: integrity, accountability, hospitality, excellence, kindness, and love. In practice: we tell you the truth even when it isn't what you want to hear, and we treat your brand and budget with the care we'd want for our own.
Yes. Revival has worked under NDAs in various capacities, and we welcome yours - we ask that clients state in writing what they'd like kept confidential. Every Revival employee and contractor also signs a strict NDA with us as an extra layer of protection for client intellectual property.
We use AI tools for efficiency, not to replace our skills as creatives. Every team member completes Revival's AI training covering ethical compliance with our creative standards, and our concepts and strategy remain original work - we don't generate creative from the same prompts and sources everyone else uses. We're equally direct about the limits: AI-templated marketing is the exact sameness problem our clients hire us to escape.
Yes. Revival provides fractional CMO advisement for businesses that need senior marketing leadership without a full-time hire - covering go-to-market strategy, messaging and mission clarification, marketing and sales audits, customer and market analysis, and pitch consultation. Fractional CMO work is typically structured as a monthly strategy retainer and often precedes or runs alongside creative production engagements.
We're honest about where we're not the right choice. Pre-revenue startups without product-market fit are better served by early-stage specialists. DTC-only brands without a retail strategy fit performance-marketing shops better, since our depth is retail and CPG. Price-driven brands racing to the lowest cost are a poor match for craft calibrated to quality and differentiation. And buyers who want a vendor that executes briefs without a point of view will find cheaper options - we push back when warranted.
We don't guarantee outcomes, because we don't control all of them - market conditions, retailer decisions, and product-market fit sit outside any agency's control. What we do commit to: work meets the agreed strategic brief or we keep refining until it does; we tell you when a project should be restructured or stopped, even when it costs us revenue; and scope or budget changes happen only in writing. We're the right fit for buyers who want accountability for craft and partnership, not outcome guarantees.
Every engagement has a named senior lead who stays on the account from pitch through delivery - the team you meet in the pitch is the team you get. Production work is done by specialists who own their craft full-time, drawn from a core team of 20 plus a roster of specialist contractors. If a team member rotates off mid-engagement, we tell you immediately and propose a replacement for your approval.
It depends on the channel. Paid media and retail media campaigns typically show measurable movement in the first 30-60 days. Brand, content, and organic search work compounds over six to twelve months. We set expected timelines and KPIs with you before launch, so progress is measured against agreed milestones rather than impressions of momentum.
Typical durations: eight to twelve weeks for a packaging refresh, twelve to sixteen weeks for brand strategy and identity, ten to sixteen weeks for a website design and build, and six to ten weeks for video production depending on shoot complexity. Walmart line-review preparation needs four to six months ahead of the review window. Retainers usually run six or twelve months, because month six builds on months one through five.
Every engagement follows five phases: (1) thorough assessment - discovery of your vision, goals, and culture; (2) brand intelligence - research on your customers, industry, and competition; (3) strategy building - a tactical plan with success metrics, which we call the Framework; (4) asset creation - from creative brief to mood boards, concepts, and finished assets; (5) launch and optimize - deploy, report, and improve through analytics and A/B testing.
We align on specific goals before launch, then track them through three lenses: brand health (awareness and preference), business outcomes (retail sell-through, distribution gains, category share, revenue), and engagement KPIs (ROAS and cost per acquisition for paid media; sell-through and retailer feedback for packaging). We report on a regular cadence from your existing data sources. We do not count success in deliverables shipped or hours billed - activity is not impact.
Recent work includes 19 videos for the Walmart, General Mills, and Box Tops for Education campaign featuring Kenan Thompson; serving as agency of record for OzarksGo since 2024, where the 'Keeping You Connected' campaign won three Telly Awards in 2025; relaunching the national marketing campaign and webinar series for NJM Wealth Strategies; and the Bentonville Area Chamber of Commerce rebrand unveiled at the 2025 State of the Chamber.
Most Bentonville agencies fall into two camps: Walmart-focused operational consultancies such as 8th & Walton, WhyteSpyder, Ozark Consulting, and The Consumer Products Group, or creative shops without retail depth. Revival sits between them - Emmy- and Telly-recognized creative craft combined with genuine Walmart and Sam's Club fluency, ten minutes from Walmart's home office. Retail strategy is one capability among many, not our only lane.
Evaluate process discipline, not portfolio aesthetics - a strong portfolio proves the agency did good work for someone, not that it will for you. Five better criteria: ask to see the strategy document behind a recent engagement, not just the creative; interview the person who would actually lead your account; ask about an engagement that went badly and what changed; request references from your category or revenue range; and confirm the pitch team is the delivery team. Revival expects these questions and answers them directly.
We price to the value at stake, not the hours consumed - a packaging system that has to survive a Walmart line review is worth more than the time it takes to design. Three structures: fixed-scope projects (branding, packaging, websites - priced upfront within our published ranges, with written change orders if scope expands), monthly retainers (paid media, social, ongoing creative - usually six- or twelve-month commitments because brand-building compounds), and hourly advisory at $250-$500 per hour. Invoicing runs on standard 15-day terms. We do not use performance-based pricing such as a percentage of media spend, because it incentivizes the wrong behavior for brand-building.
Revival publishes its pricing ranges. Strategy and fractional CMO work runs $250-$500 per hour. Growth retainers covering paid media and social run $3,000-$15,000 per month. Design projects - branding, packaging, websites - run $5,000-$30,000 per project. Studio production runs $3,000 to $100,000+ per shoot, because a social content day and a national commercial are different productions. Influencer campaigns start at a $5,000 fee plus $250 per hour for management. Where you land within a range depends on scope and what the work is worth to your business - share your brief and we'll scope it precisely.
Revival is headquartered in downtown Bentonville, Arkansas at 222 SE 2nd Street, Suite #100, about 10 minutes from Walmart's home office . Client work includes General Mills (the Walmart and Box Tops for Education campaign with Kenan Thompson), OzarksGo, Blue Triton Brands (Pure Life Water), the Bentonville Area Chamber of Commerce, and American Stitchco. We serve clients across the United States and internationally as required.
Revival offers ten core services: brand strategy (including fractional CMO advisement), design and packaging, web and UX, video production, photography, paid media, social media and influencer marketing, public relations, events and activations, and retail media across Walmart Connect, Sam's Club, Amazon, and Instacart. Most clients engage us across several services under one strategy, built through our discovery process we call the Framework.
Revival Agency is a full-service creative and marketing agency in Bentonville, Arkansas, founded in 2017 by Sean Campbell (formerly Campbell Creative). We specialize in CPG and retail brands, with deep fluency in Walmart and Sam's Club, and also serve technology, tourism, municipal, and non-profit clients. Our team has earned an Emmy Award, two Emmy nominations, nine Telly Awards, two Davey Gold Design Awards, and Public Relations Society of America recognition.
