Haxton Road Studios

Before engaging with Haxton Road Studios, we always admired their branding and marketing. In many ways, they were already a "sexy" brand, but just needed a small lift in a few key areas to compliment their premium quality. When we began conversations, it was clear that the Haxton team wanted to position their business toward corporate clients by emphasizing their work in sound strategy, custom music, and publishing. Additionally, they wanted to do a better job showcasing their impressive gear collection.

The Logo Refresh

One of our starting points for Haxton was taking their current logo and giving it a small face-lift. We elected to keep the same font and mic for the logo and experiment with color. The result was an eye-catching logo with more energy. We also applied this orange color across other elements of branding and service areas on the site.

The Website Design

The website was built on the Squarespace platform for functionality and ease in editing if needed. We were inspired by the look of luxury brands - using color and design to reflect Haxton's premium production quality. We elected to use black, white and grey with the bright orange as our highlight. We also worked hard to achieve movement on the site with small animation drops, picture carousels, and simple parallax. Finally, we structured the website copy and SEO for their immediate needs - attracting more corporate clients and establishing a reputation of working with established artists.

The Social Media Design

In addition to a logo refresh and new website, we worked with Haxton Road Studios to refresh their social media profiles. We designed custom icons for their Instagram stories and rebuilt their social pages to reflect more of their service offerings. We also worked with the Haxton team to launch new Facebook, Instagram, and Google campaigns.

The Video

Another focus of our work with Haxton was finding new ways to showcase their impressive gear selection. From vintage guitars to rare microphones, we knew the Haxton hardware needed to be front and center in the images and video. One of our favorite things was taking an entire day to record what we liked to call "gear thirst traps." We laid out the entire mic and guitar collection and used our rhino slider to film slow motion clips. We also played around with color design with our LED's to shine purple and orange at different angles to get some particularly nice highlights and reflections.

When the project was done, Haxton reported that they were capturing more corporate clients - one of their biggest goals from the start. Additionally, the feedback from their clients was that their service offerings were easier to understand. We achieved clarity in message and clarity in presentation. The ultimate compliment for us, though, was receiving a Davey award for our Web Design - an amazing recognition for a great studio!